Punchh Gets $20 Million Investment to Boost Its Loyalty Efforts
Photo Caption: Pizza Hut is one of Punchh's more than 100 customers worldwide.
Skift Take
Tech-based tools that help restaurants find and attract new customers are getting more sophisticated, helping businesses target increasingly segmented groups of people for maximum impact.
Restaurant loyalty has quickly become far more than a worn out punch-card encouraging repeat visits. Today, Punchh announced a $20 million series B investment led by Sapphire Ventures, earmarked to drive artificial intelligence and machine learning-based tools for restaurants.
Punchh provides loyalty-based technology, marketing, and analytics to restaurant companies like Pizza Hut and Dairy Queen. It allows restaurants to send tailored marketing messages and offers to customers based on criteria like demographics and visit h
