McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Chains

Chains

McDonald’s Dollar Menu Successor Goes Up to $3

7 years ago

Is a $3 deal really a deal in fast food? McDonald's hopes so as it announces its new value program, set to roll out next year.

Chains

Chipotle’s Q3 Results Fall Short of Expectations Despite a Healthy Profit

7 years ago

Considering the quarter Chipotle had — more health scares, lukewarm Queso — this would have made us plenty happy.

Chains

McDonald’s Q3 Profits Turn Out Better Than Wall Street Expected

7 years ago

The revenue may disappoint some, but the profits are a welcome sign.

Chains

Queso Concerns at Chipotle Weigh on Investors Before Quarterly Earnings

7 years ago

Nobody is talking about Chipotle's very bad year of health concerns. Instead, they're worried that its Queso dip isn't artificial enough. In the long term, this could prove to be a win for the brand.

Strategy

Fast Food Is Beating Fast Casual on Mobile and Social Media

7 years ago

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Chains

Romano’s Macaroni Grill Files for Bankruptcy Protection

7 years ago

It's a tough world out there for existing sit-down restaurant chains. Color us unsurprised.

Strategy

San Francisco’s Souvla Announces Smart Delivery-Only Pop-Up in New York

7 years ago

This is a perfect, tech-savvy move by Souvla to introduce New Yorkers to its much-loved menu offerings. I'll always have that hometown San Francisco pride, but I'm pulling for a proper NYC location of my favorite fast-casual spot.

Chains

Ruby Tuesday Is Going Private After Years of Falling Short on Revenues

7 years ago

Tip for the new owners: Go smaller, get interesting. Right now there’s next to nothing to distinguish it from Fridays or Applebee’s.

Chains

Restaurants Look to Emerging Global Markets for Growth

7 years ago

In a country that some call over-restauranted, emerging markets overseas are the new frontier for U.S.-based chains.

Chains

Philippines Favorite Jollibee Is Looking for Acquisitions to Grow in the U.S. and China

7 years ago

An acquisition of Pret would certainaly diversify the brand, as well as put it on nearly every corner in major markets like New York City.

Chains

Domino’s Investors Aren’t Happy With the Chain, Despite Solid Quarterly Results

7 years ago

Note to investors: “Torrid expansions” always wane.

Chains

Fast Food and Fast Fashion Collide in Taco Bell and Forever 21 Collaboration

7 years ago

Nice work by Yum brands to get patrons to pay to advertise its restaurants on their clothing.

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