McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Search results: chipotle

Chains

Sweetgreen’s Menu Choices Are a Matter of Tech as Well as Taste

6 years ago

Sweetgreen is a natural for digital, order-ahead behavior by consumers. But like it's contemporary Cava, it needs to step away from third-party system LevelUp in order to better own the user experience.

Chains

California-Based Blaze Pizza Chain Will Expand Internationally

6 years ago

Not sure I understand how the fast casual pizza market differs from the pizza market, but it seems to be working out well for this chain.

Chains

Shake Shack Plans for Large Expansion, but Moves Deliberately

6 years ago

For a company that touts the value of its technology, Shake Shack is surprisingly slow on the draw to innovate in the space.

Chains

Restaurant Megatrends 2018: Chains Turn to Famous Chefs for Menu Development

6 years ago

Over the past few years, established chains have turned to chefs to add a dose of authenticity to their menus and a refresh to their brands. A chef and chain partnership adds value but should be only one part of a brand's reinvigoration.

Independents

Restaurant Megatrends 2018: Fine Casual Is the New Fast Casual

6 years ago

Fine casual, yet another term coined to describe the new ways Americans dine, marries elements of fast casual and fine dining. No matter what you want to call these restaurants, expect many more.

Chains

Burgers Beat Burritos for One Billionaire Restaurant Investor

7 years ago

Whether you’re an investor or a hungry diner, burgers win every time.

Strategy

Fast Food Is Beating Fast Casual on Mobile and Social Media

7 years ago

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Tech

Facebook Wants You to Use Its App to Order Delivery

7 years ago

We still think that the tech giants are fighting over too small a piece of the pie here.

Chains

We’re Probably Over-Restauranted, Says Dunkin’ Brands CEO

7 years ago

It's getting harder to stand out in a crowded market as restaurants rush to compete and expand.

Chains

Shake Shack Feels the Pressure of Expanding in the Fast-Casual Market

7 years ago

Shake Shack's upscale take on fast food burgers gives it lots of fans in New York and other higher-end markets, but as it expands, it's struggling to compete in a crowded fast-casual space.

Tech

Shake Shack and Buca di Beppo May Be Key to Amazon’s New Delivery Push

7 years ago

Amazon will likely put the fear of God into other delivery services. But at some point everyone will have to deal with the fact that there's only so much profit that can be squeezed from bringing a lukewarm burger or bowl of pasta to your door.

Independents

Does Corporate Investment Kill Indie Food Brands?

7 years ago

We're pulling for Blue Bottle to maintain its indie cred even though it now has serious corporate backing.

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