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A desire for Wendy's nuggets led to a social media phenomenon. / Wendy's A desire for Wendy's nuggets led to a social media phenomenon. / Wendy's
Marketing

Wendy’s Wins as #NuggsForCarter Is the Top Twitter Retweet of 2017

Skift Take

It's been an excellent year for fast food chains and social media, and Wendy's ability to stoke interest in the #nuggsforcarter push certainly paid off beyond its wildest dreams.

— Jason Clampet

A desire for Wendy's nuggets led to a social media phenomenon. / Wendy's

Topics:

 social media / twitter / wendy's
By Associated Press
December 5, 2017

What do a former U.S. president, LeBron James and a guy with an insatiable appetite for chicken nuggets have in common? They all made the biggest splash on Twitter this year.

Twitter on Tuesday released its top trending people and topics for 2017, ranging from sports to politics to Korean boy bands.

The number one tweet came from Carter Wilkerson, who begged people to retweet him so that he could get a year’s worth of free chicken nuggets from Wendy’s. He fell short of the 18 million bar set by the fast-food chain, but Wendy’s gave Wilkerson the nuggets anyway for the effort.

Coming in second with 1.7 million retweets was President Barack Obama, who took three of the top 10 spots on the list.

Copyright (2017) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

This article was from The Associated Press and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].

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