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Discover

Skift Power Rankings: Who’s Making the Biggest Bets in Travel

Non-core expansion. Rewired distribution. Live public-policy experiments. This year’s Power Rankings spotlight the leaders taking the biggest risks in travel, staking cash, reputation, and time on moves they can’t easily unwind. The next 12 months will reveal who placed smart bets — and who just rolled the dice.
Research

State of Travel

From proprietary consumer research and sector deep-dives to executive perspectives and market forecasts, we’ve assembled over 300 charts and insights covering nearly every corner of the travel industry.

Insights

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  • Megatrends 2025

    Megatrends 2025

  • Meet Your New VIP Clients: Pets!

    Meet Your New VIP Clients: Pets!

  • Magic Mushrooms in the Minibar

    Magic Mushrooms in the Minibar

  • The Year Live Tourism Becomes Unstoppable

    The Year Live Tourism Becomes Unstoppable

  • Influencers Are the New Power Brokers in Travel

    Influencers Are the New Power Brokers in Travel

  • Hotels Will Sell So Much More Than Rooms

    Hotels Will Sell So Much More Than Rooms

  • Google's Search Dominance to Face New Threats

    Google’s Search Dominance to Face New Threats

  • Governments Will Be a Bigger Part of Travel Plans

    Governments Will Be a Bigger Part of Travel Plans

  • First-Class Flying Emerges from the Deep Freeze

    First-Class Flying Emerges from the Deep Freeze

  • Cool Climates Will Be in Hot Demand

    Cool Climates Will Be in Hot Demand

  • Q&A: Airlines Double Down on Sustainability and Tech

    Q&A: Airlines Double Down on Sustainability and Tech

  • Travel Leaders on Trump in 3 Words or Less

    Travel Leaders on Trump in 3 Words or Less

  • The Soft Power of Quiet Luxury

    The Soft Power of Quiet Luxury

  • Q&A: The Power of Play

    Q&A: The Power of Play

  • Hospitality Needs a True North Star

    Hospitality Needs a True North Star

  • The Long Tail of Luxury Travel Rewards

    The Long Tail of Luxury Travel Rewards

  • Gen AI Year 3: Get Ready for Real Change

    Gen AI Year 3: Get Ready for Real Change

  • The Middle East's Profound Cultural Shift

    The Middle East’s Profound Cultural Shift

  • Q&A: The Next Generation of Travel Protection

    Q&A: The Next Generation of Travel Protection

Skift Pro

Skift Pro is our daily news membership service. Readers rely on our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.

Skift Event Highlights

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Skift Data + AI Summit Video: AI and the Future of Travel Marketing

As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation. In this talk, Zartico’s chief innovation officer and co-founder, along with its chief operating officer, discuss how AI-powered behavioral insights can close costly data gaps across the visitor journey.
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The aviation sector’s premier source for exclusive news and insightful analysis, written by industry experts. We cover everything from who’s flying where, to innovative strategy, fleet, finance, and airline and airport data.

The world’s most respected online resource for event professionals, complete with free newsletters, articles, events, and reports – all focused on the latest event-specific trends, technology, innovation, and education.

As the hospitality industry’s insider email for the past two decades, we boil down the essential industry news into a quick, easily-digestible comprehensive daily report. Trusted by top executives around the world.

Deep Dives

‘Feeding Frenzy’: The Year of M&A in Travel Tech

Tech systems need upgrades to handle unprecedented growth in travel, and private equity firms are deploying billions to take part. In 2025, expect more consolidation as well-funded late-stage startups buy up smaller players, reshaping the industry’s behind-the-scenes infrastructure.