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Skift Editor-in-Chief Sarah Kopit on Zohran Mamdani’s impact on NYC tourism
Brand USA CEO Fred Dixon speaking at the Skift Transatlantic Summit. Read more.
Miguel Sanz, president of the European Travel Commission and director-general of the Spanish Tourism Institute. Read More
European Commissioner for Sustainability and Transport Apostolos Tzitzikostas at the skift transatlantic summit. Read more
Eurostar CCO François Ladoze on Skift’s GreenShift podcast. Listen to the full interview
Skift Airlines Editor Gordon Smith interviews Ryanair CMO Dara Brady about the airline’s most-booked seat, 11A.
Skift Editor Dennis Schaal reflects on Airbnb’s now-dead “category search”.
Expedia CEO Ariane gorin at Skift Global forum
Airbnb CEO Brian chesky at Skift Global forum
Get the full State of Travel report: Skift State of Travel 2025

State of Talent in Travel

Our new Skift Research report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty.

Skift Podcast Network

Listen to daily and weekly podcasts from Skift’s editors and experts.

Discover

State of Talent in Travel 2025

We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​

Skift Power Rankings: Who’s Making the Biggest Bets in Travel

Non-core expansion. Rewired distribution. Live public-policy experiments. This year’s Power Rankings spotlight the leaders taking the biggest risks in travel, staking cash, reputation, and time on moves they can’t easily unwind. The next 12 months will reveal who placed smart bets — and who just rolled the dice.

State of Travel 2025

The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and staying ahead of the modern traveler as a company, association, or destination.

Skift + McKinsey & Company

Agentic AI could upend the travel industry. Understand the implications and potential for travel and hospitality organizations with the report Remapping Travel With Agentic AI.

Generation Next: The Risk Takers

Women aren’t afraid of risk – but they do face unique challenges. These 20 women have blown past barriers and are reshaping the travel industry in the process.

Insights

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  • Megatrends 2025

    Megatrends 2025

  • Meet Your New VIP Clients: Pets!

    Meet Your New VIP Clients: Pets!

  • Magic Mushrooms in the Minibar

    Magic Mushrooms in the Minibar

  • The Year Live Tourism Becomes Unstoppable

    The Year Live Tourism Becomes Unstoppable

  • Influencers Are the New Power Brokers in Travel

    Influencers Are the New Power Brokers in Travel

  • Hotels Will Sell So Much More Than Rooms

    Hotels Will Sell So Much More Than Rooms

  • Google's Search Dominance to Face New Threats

    Google’s Search Dominance to Face New Threats

  • Governments Will Be a Bigger Part of Travel Plans

    Governments Will Be a Bigger Part of Travel Plans

  • First-Class Flying Emerges from the Deep Freeze

    First-Class Flying Emerges from the Deep Freeze

  • Cool Climates Will Be in Hot Demand

    Cool Climates Will Be in Hot Demand

  • Q&A: Airlines Double Down on Sustainability and Tech

    Q&A: Airlines Double Down on Sustainability and Tech

  • Travel Leaders on Trump in 3 Words or Less

    Travel Leaders on Trump in 3 Words or Less

  • The Soft Power of Quiet Luxury

    The Soft Power of Quiet Luxury

  • Q&A: The Power of Play

    Q&A: The Power of Play

  • Hospitality Needs a True North Star

    Hospitality Needs a True North Star

  • The Long Tail of Luxury Travel Rewards

    The Long Tail of Luxury Travel Rewards

  • Gen AI Year 3: Get Ready for Real Change

    Gen AI Year 3: Get Ready for Real Change

  • The Middle East's Profound Cultural Shift

    The Middle East’s Profound Cultural Shift

  • Q&A: The Next Generation of Travel Protection

    Q&A: The Next Generation of Travel Protection

Skift Travel Health Index

September 2025 Highlights

Live Tourism and emerging markets are defining the next phase of global travel growth, requiring the industry to shift focus from traditional seasonality to high-value event cycles and dispersed travel models.

Skift Event Highlights

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Skift Pro

Skift Pro is our daily news membership service. Readers rely on our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.

The aviation sector’s premier source for exclusive news and insightful analysis, written by industry experts. We cover everything from who’s flying where, to innovative strategy, fleet, finance, and airline and airport data.

The world’s most respected online resource for event professionals, complete with free newsletters, articles, events, and reports – all focused on the latest event-specific trends, technology, innovation, and education.

As the hospitality industry’s insider email for the past two decades, we boil down the essential industry news into a quick, easily-digestible comprehensive daily report. Trusted by top executives around the world.

Deep Dives