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Brand USA CEO Fred Dixon speaking at the Skift Transatlantic Summit. Read more.
Miguel Sanz, president of the European Travel Commission and director-general of the Spanish Tourism Institute. Read More
European Commissioner for Sustainability and Transport Apostolos Tzitzikostas at the skift transatlantic summit. Read more
Eurostar CCO François Ladoze on Skift’s GreenShift podcast. Listen to the full interview
Skift Airlines Editor Gordon Smith interviews Ryanair CMO Dara Brady about the airline’s most-booked seat, 11A.
Skift Editor Dennis Schaal reflects on Airbnb’s now-dead “category search”.
Expedia CEO Ariane gorin at Skift Global forum
Airbnb CEO Brian chesky at Skift Global forum
Get the full State of Travel report: Skift State of Travel 2025

State of Talent in Travel

Our new Skift Research report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty.

Skift Podcast Network

Listen to daily and weekly podcasts from Skift’s editors and experts.

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State of Talent in Travel 2025

We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere. ​

Skift Power Rankings: Who’s Making the Biggest Bets in Travel

Non-core expansion. Rewired distribution. Live public-policy experiments. This year’s Power Rankings spotlight the leaders taking the biggest risks in travel, staking cash, reputation, and time on moves they can’t easily unwind. The next 12 months will reveal who placed smart bets — and who just rolled the dice.

State of Travel 2025

The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and staying ahead of the modern traveler as a company, association, or destination.

Skift + McKinsey & Company

Agentic AI could upend the travel industry. Understand the implications and potential for travel and hospitality organizations with the report Remapping Travel With Agentic AI.

Upcoming Events

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New York City, October 15

Skift Transatlantic Summit

Join us for a high-impact, half-day event spotlighting one of the most dynamic and influential travel corridors in the world: Europe and North America.
Abu Dhabi, UAE, October 29-30

Skift Global Forum East

Skift Global Forum East returns this October, this time to Abu Dhabi, with a bold lens on where power is shifting in global travel, and how the Middle East is helping define what’s next.‎
Fort Worth, TX, December 3

Skift Aviation Forum

The airline industry’s top leaders are coming to Texas for a fast-paced day of dynamic discussions, blending Skift’s editorial insights, research, and travel expertise with the authority of Airline Weekly.

Generation Next: The Risk Takers

Women aren’t afraid of risk – but they do face unique challenges. These 20 women have blown past barriers and are reshaping the travel industry in the process.

Insights

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  • Megatrends 2025

    Megatrends 2025

  • Meet Your New VIP Clients: Pets!

    Meet Your New VIP Clients: Pets!

  • Magic Mushrooms in the Minibar

    Magic Mushrooms in the Minibar

  • The Year Live Tourism Becomes Unstoppable

    The Year Live Tourism Becomes Unstoppable

  • Influencers Are the New Power Brokers in Travel

    Influencers Are the New Power Brokers in Travel

  • Hotels Will Sell So Much More Than Rooms

    Hotels Will Sell So Much More Than Rooms

  • Google's Search Dominance to Face New Threats

    Google’s Search Dominance to Face New Threats

  • Governments Will Be a Bigger Part of Travel Plans

    Governments Will Be a Bigger Part of Travel Plans

  • First-Class Flying Emerges from the Deep Freeze

    First-Class Flying Emerges from the Deep Freeze

  • Cool Climates Will Be in Hot Demand

    Cool Climates Will Be in Hot Demand

  • Q&A: Airlines Double Down on Sustainability and Tech

    Q&A: Airlines Double Down on Sustainability and Tech

  • Travel Leaders on Trump in 3 Words or Less

    Travel Leaders on Trump in 3 Words or Less

  • The Soft Power of Quiet Luxury

    The Soft Power of Quiet Luxury

  • Q&A: The Power of Play

    Q&A: The Power of Play

  • Hospitality Needs a True North Star

    Hospitality Needs a True North Star

  • The Long Tail of Luxury Travel Rewards

    The Long Tail of Luxury Travel Rewards

  • Gen AI Year 3: Get Ready for Real Change

    Gen AI Year 3: Get Ready for Real Change

  • The Middle East's Profound Cultural Shift

    The Middle East’s Profound Cultural Shift

  • Q&A: The Next Generation of Travel Protection

    Q&A: The Next Generation of Travel Protection

Skift Travel Health Index

August 2025 Highlights

The global travel industry continued a trajectory of slow but sustainable growth in August 2025, with the Skift Travel Health Index recording a 1% year-on-year increase to a global score of 101, despite ongoing geopolitical challenges. 

Skift Event Highlights

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Skift Pro

Skift Pro is our daily news membership service. Readers rely on our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.

The aviation sector’s premier source for exclusive news and insightful analysis, written by industry experts. We cover everything from who’s flying where, to innovative strategy, fleet, finance, and airline and airport data.

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As the hospitality industry’s insider email for the past two decades, we boil down the essential industry news into a quick, easily-digestible comprehensive daily report. Trusted by top executives around the world.

Deep Dives