Activists Target Hilton CEO’s Home Over ICE Housing
Targeting a CEO’s home marks a new phase in the anti-ICE campaign — and a reminder that hotel groups now face reputational risks in an ever-more politicized moment.
Homepage
Don’t miss essential travel news
Skift’s premier daily newsletter gives you an inside look at all things travel. Make it a must-read for your morning inbox.
Featured News
Latest Travel News
Editor’s Picks
The Skift Podcast Network
Why Travel Companies Are Staying Silent on Politics
-
Cracks Emerge in the Online Travel Agency Oligopoly
-
Teetotalling Travelers Are Just Saying No to Booze
-
Self-Driving Cars Move Beyond Novelty, Giving Travelers Back the Luxury of Time
-
Q&A: Asia’s Luxury Resurgence Realigns the Global Travel Order
-
The Train Renaissance Arrives and Airlines Are All Aboard
-
Q&A: Timeshare Owners Defy the Travel Slowdown
-
Vibe Coding Will Unleash a Tsunami of Travel Startups
-
Connected Journeys: Hospitality Becomes an Always-On Relationship
-
Tourists Give Up on the United States of America
-
Travel’s Sustainability Fairytale Won’t Get Its Happy Ending
Skift Video Shorts
Skift Podcast Network
Listen to daily and weekly podcasts from Skift’s editors and experts.
Trump Effect News
Activists Target Hilton CEO’s Home Over ICE Housing
Targeting a CEO’s home marks a new phase in the anti-ICE campaign — and a reminder that hotel groups now face reputational risks in an ever-more politicized moment.
Latest Trump Effect News
Discover More Stories
Aviation’s New Third Rail: AI Pricing
Airline pricing has always been a blackbox. The systems are deeply complex, and AI may make them more so. The fear is “surveillance pricing” and you’re going to be hearing a lot more about it.
Project Sunrise: The Business of Breaking Aviation’s Final Frontier
By pushing nonstop flying to the edge of what’s technically possible, Qantas wants to change how Australia connects with world – but does the business case hold altitude?
The Travel Climate 10
In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint.
The New Science of Hotel Pricing
Hotel pricing by gut instinct and Excel spreadsheets is out. Operators are finally getting serious about revenue management.
The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they’ll be handing those potential customers to competitors.
State of Talent in Travel 2025
We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere.
Skift Power Rankings: Who’s Making the Biggest Bets in Travel
Non-core expansion. Rewired distribution. Live public-policy experiments. This year’s Power Rankings spotlight the leaders taking the biggest risks in travel, staking cash, reputation, and time on moves they can’t easily unwind. The next 12 months will reveal who placed smart bets — and who just rolled the dice.
Generation Next: The Risk Takers
Women aren’t afraid of risk – but they do face unique challenges. These leaders have blown past them and are reshaping the travel industry in the process.
State of Travel 2025
The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and staying ahead of the modern traveler as a company, association, or destination.
Hotel News
Activists Target Hilton CEO’s Home Over ICE Housing
Targeting a CEO’s home marks a new phase in the anti-ICE campaign — and a reminder that hotel groups now face reputational risks in an ever-more politicized moment.
Latest Hotel News
Newsletter
Every Thursday
Early Check-In
Keep up with the latest hotel and hospitality news.
Curated By Sean O’Neill
Skift + McKinsey & Company
Agentic AI could upend the travel industry. Understand the implications and potential for travel and hospitality organizations with the report Remapping Travel With Agentic AI.
Online Travel News
Trivago Made Its Name on TV Ads — Now It’s Moving Into Streaming and Podcasts
It’s been a slog for Trivago executives to turn around the company. In 2026, they argue they have the advertising scale to get more profitable.
Latest Online Travel News
Airline News
Flyadeal to Squeeze More Flying From its Fleet to Fuel Expansion
Flyadeal’s CEO believes the airline has seen the worst of the aircraft delivery delays, but engine reliability and spare parts shortages remain a concern.
Latest Airline News
Newsletter
Every Saturday
Jet Stream
Stay ahead of the fast-moving world of global airlines.
Curated By Meghna Maharishi
State of Talent in Travel
Our new Skift Research report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty.
The best-networked travel industry executive search firm.
Skift Exec Search finds future leaders today.
Insights
New Report: State of Hospitality Tech in 2025
This report features conversations with industry leaders on AI, digital transformation, and the innovations shaping hotel operations and guest experience in 2025 and beyond.
Sponsored 
New Report: Remapping Travel With Agentic AI
Agentic AI could upend the travel industry. Travel and hospitality organizations should explore how it can catalyze AI’s transformative potential.
Sponsored 
New Research: 5 Ways to Diversify Revenue Growth
To stay competitive, travel companies need to grow beyond traditional categories and turn capabilities outside of their core business into strategic revenue streams.
Sponsored 
From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change.
Skift Advisory helps make sense of it all.
Travel and Climate News
Jet Fuel Made From Sewage Draws Airline Interest
The real test is whether this long-studied technology that converts waste into oil can clear certification and financing fast enough to make a dent before mandates start pushing airfares higher.
Latest Climate and Travel News
Newsletter
Every Month
GreenShift
A deep dive into the intersection of climate change and travel.
Curated By Darin Graham
Travel Loyalty
Artificial Intelligence
Experiences
Skift Travel Health Index
November 2025 Highlights
Global travel is expected to end 2025 on a high note, growing 4% year-on-year as of November, fueled by a shift toward the “experience economy” where travelers are now chasing high-impact, live events rather than just destinations.
Skift Event Highlights
From Vibe Coding to Exclusive LLM Deals: AI Takeaways From Agoda’s CEO
Travel industry employees, whether they work for Agoda or somewhere else, need to adapt to AI workflows. If they don’t they’ll be obsolete and looking for new jobs.
Skift Megatrends Debate: How Fast Will AI Disrupt Travel?
A VC and Skift research analyst agreed AI will transform travel distribution. They disagreed on timing — and on whether consumers will trust a machine with their most consequential purchases.
World Cup Could Help Reverse U.S. Tourism Slide
Mega sporting events are a big pull for travelers, and could help the U.S. overcome other forces keeping tourists away.
Climate Mythbusters: 7 Common Claims About Travel Emissions
Myths around the cost of lower carbon projects and travel persist despite hard data showing money can be saved.
Skift Pro
Skift Pro is our daily news membership service. Readers rely on our in-depth reporting, exclusive interviews, and breaking news coverage to make decisions and get ahead of competitors.
The aviation sector’s premier source for exclusive news and insightful analysis, written by industry experts. We cover everything from who’s flying where, to innovative strategy, fleet, finance, and airline and airport data.
The world’s most respected online resource for event professionals, complete with free newsletters, articles, events, and reports – all focused on the latest event-specific trends, technology, innovation, and education.
As the hospitality industry’s insider email for the past two decades, we boil down the essential industry news into a quick, easily-digestible comprehensive daily report. Trusted by top executives around the world.
SkiftX
Focused on connecting companies with Skift’s unique ecosystem of travel industry influencers and decision makers, our in-house marketing studio creates engaging, insightful content and experiences for brands.
Deep Dives
Winners, Losers, and Lots of Premium Seats: Europe’s Airline Scorecard
Premium cabins still drive profits, but it’s the low-cost threat that keeps Europe’s legacy carriers up at night.
‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel
Climate disruption isn’t just a future threat – it’s already changing the way we travel. Businesses have no choice but to adapt.
Every One of Marriott’s Hotel Brands, Explained
We break down each of Marriott’s more than 30 hotel brands, highlighting key differentiators and market positioning.
Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.
The Silent Years of the U.S. Travel Industry Are Upon Us
At Skift, our job is to pay attention, to connect the dots, even when others can’t or won’t. We’ll keep reporting. We’ll keep listening. Because the story of the travel industry — especially now — isn’t going to tell itself.
Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days
“So very painful” sums up how many travel leaders are feeling on the first major milestone of the second Trump administration.
Flying Cars and Supersonic Jets: Silicon Valley’s New Arms Race
Amid heightened concerns about U.S. aviation infrastructure, several startups are bullish that they will significantly disrupt the travel experience in the next few years.
Religious Tourism: The Indian Travel Industry’s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.