T20 World Cup Prompts Near 20-Fold Price Surge At Ahmedabad Hotels
It was never in doubt that Indians love to watch cricket. How much they’re willing to spend to watch it live, is the more surprising part.
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Airlines Are Bracing for a Middle East Travel Shock
The travel industry’s premier event returns to bangkok on April 28- 29.
Skift Video Shorts
Skift Podcast Network
Listen to daily and weekly podcasts from Skift’s editors and experts.
Iran Impact News
Iran War Is Costing Small Airlines $200,000 Daily, Insurer Estimates
Airlines have been impacted by the disruption caused by the war, and could now mitigate these costs by increasing future ticket pricing.
Latest News
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Vibe Coding Will Unleash a Tsunami of Travel Startups
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Teetotalling Travelers Are Just Saying No to Booze
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Self-Driving Cars Move Beyond Novelty, Giving Travelers Back the Luxury of Time
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The Train Renaissance Arrives and Airlines Are All Aboard
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The Luxury Bubble Will Just Get Bigger
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Q&A: Timeshare Owners Defy the Travel Slowdown
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Asia’s Must-Have Travel Flex Is Great Skin
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Tourists Give Up on the United States of America
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The Fastest Route Through the City Will Soon Be Above It
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Q&A: Africa Emerges as the Next Frontier of Luxury Travel
Discover More Stories
Aviation’s New Third Rail: AI Pricing
Airline pricing has always been a blackbox. The systems are deeply complex, and AI may make them more so. The fear is “surveillance pricing” and you’re going to be hearing a lot more about it.
Project Sunrise: The Business of Breaking Aviation’s Final Frontier
By pushing nonstop flying to the edge of what’s technically possible, Qantas wants to change how Australia connects with world – but does the business case hold altitude?
The Travel Climate 10
In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint.
The New Science of Hotel Pricing
Hotel pricing by gut instinct and Excel spreadsheets is out. Operators are finally getting serious about revenue management.
The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they’ll be handing those potential customers to competitors.
State of Talent in Travel 2025
We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere.
Skift Power Rankings: Who’s Making the Biggest Bets in Travel
Non-core expansion. Rewired distribution. Live public-policy experiments. This year’s Power Rankings spotlight the leaders taking the biggest risks in travel, staking cash, reputation, and time on moves they can’t easily unwind. The next 12 months will reveal who placed smart bets — and who just rolled the dice.
Generation Next: The Risk Takers
Women aren’t afraid of risk – but they do face unique challenges. These leaders have blown past them and are reshaping the travel industry in the process.
State of Travel 2025
The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and staying ahead of the modern traveler as a company, association, or destination.
Hotel News
Airbnb Faces World Cup Shortfall in NYC — New Jersey Is Dominating
Nice try Airbnb, but New York authorities do not appear ready to even temporarily lift the ban on short-term rentals during the World Cup.
Latest Hotel News
Newsletter
Every Thursday
Early Check-In
Keep up with the latest hotel and hospitality news.
Curated By Sean O’Neill
Skift + McKinsey & Company
Agentic AI could upend the travel industry. Understand the implications and potential for travel and hospitality organizations with the report Remapping Travel With Agentic AI.
Online Travel News
If Airbnb Wants to Own the Entire Trip, It’s Time to Make Some Acquisitions
Airbnb’s capital allocation tells a different story than ambitions laid out at conferences. You don’t become a travel superapp by buying back your own stock.
Latest Online Travel News
Airline News
Iran War Is Costing Small Airlines $200,000 Daily, Insurer Estimates
Airlines have been impacted by the disruption caused by the war, and could now mitigate these costs by increasing future ticket pricing.
Latest Airline News
Newsletter
Every Saturday
Jet Stream
Stay ahead of the fast-moving world of global airlines.
Curated By Meghna Maharishi
State of Talent in Travel
Our new Skift Research report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty.
The best-networked travel industry executive search firm.
Skift Exec Search finds future leaders today.
Insights
How Payment Systems Are Changing in Travel and Hospitality
Payment systems increasingly surface at moments that affect both the guest experience and internal operations. This report examines how industry leaders describe the current state of payments, where they see constraints, and which capabilities they believe will matter most over the next several years.
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The Future of Travel: Why Airlines Are Embracing Digital Transformation
The race to modernize aviation is underway. Legacy systems, static loyalty models, and siloed operations are giving way to connected, digital systems built for scale. The carriers that move early…
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How Banks Can Take the Lead In the Next Era of Loyalty
Loyalty programs are more important than ever – but travelers are moving beyond status tiers and points to seek relevance, reassurance, and everyday value. As expectations rise, credit cards have…
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From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change.
Skift Advisory helps make sense of it all.
Travel and Climate News
Heathrow’s Flight Emissions Have Dropped 7%, Third Runway Closer Than Ever
The race is on to push Heathrow’s expansion plans through regulation and planning. But the airport’s case for a third runway relies heavily on sustainable aviation fuel and aviation still faces major challenges scaling the technology needed to decarbonize.
Latest Climate and Travel News
Newsletter
Every Month
GreenShift
A deep dive into the intersection of climate change and travel.
Curated By Darin Graham
Travel Loyalty
Artificial Intelligence
Experiences
Skift Travel Health Index
January 2026 Highlights
The Skift Travel Health Index reached 105 in January, reflecting 5% year-on-year growth. But beneath the headline growth, a confidence gap is widening: Markets in Asia and the Middle East continue to accelerate, while North America is losing steam.
Skift Event Highlights
From Vibe Coding to Exclusive LLM Deals: AI Takeaways From Agoda’s CEO
Travel industry employees, whether they work for Agoda or somewhere else, need to adapt to AI workflows. If they don’t they’ll be obsolete and looking for new jobs.
Skift Megatrends Debate: How Fast Will AI Disrupt Travel?
A VC and Skift research analyst agreed AI will transform travel distribution. They disagreed on timing — and on whether consumers will trust a machine with their most consequential purchases.
World Cup Could Help Reverse U.S. Tourism Slide
Mega sporting events are a big pull for travelers, and could help the U.S. overcome other forces keeping tourists away.
Climate Mythbusters: 7 Common Claims About Travel Emissions
Myths around the cost of lower carbon projects and travel persist despite hard data showing money can be saved.
Skift Pro
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As the hospitality industry’s insider email for the past two decades, we boil down the essential industry news into a quick, easily-digestible comprehensive daily report. Trusted by top executives around the world.
SkiftX
Focused on connecting companies with Skift’s unique ecosystem of travel industry influencers and decision makers, our in-house marketing studio creates engaging, insightful content and experiences for brands.
Deep Dives
Winners, Losers, and Lots of Premium Seats: Europe’s Airline Scorecard
Premium cabins still drive profits, but it’s the low-cost threat that keeps Europe’s legacy carriers up at night.
‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel
Climate disruption isn’t just a future threat – it’s already changing the way we travel. Businesses have no choice but to adapt.
Every One of Marriott’s Hotel Brands, Explained
We break down each of Marriott’s more than 30 hotel brands, highlighting key differentiators and market positioning.
Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.
The Silent Years of the U.S. Travel Industry Are Upon Us
At Skift, our job is to pay attention, to connect the dots, even when others can’t or won’t. We’ll keep reporting. We’ll keep listening. Because the story of the travel industry — especially now — isn’t going to tell itself.
Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days
“So very painful” sums up how many travel leaders are feeling on the first major milestone of the second Trump administration.
Flying Cars and Supersonic Jets: Silicon Valley’s New Arms Race
Amid heightened concerns about U.S. aviation infrastructure, several startups are bullish that they will significantly disrupt the travel experience in the next few years.
Religious Tourism: The Indian Travel Industry’s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.