McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tech

Tech

A GrubHub Driver May Help Determine the Future of the Gig Economy

6 years ago

Up to this point the gig economy has depending on shifting all the blame and responsibility to its users and providers. Cases like this may force it to take some responsibility both for its actions and for its front-line workers.

Tech

Diners Prefer Human Waiters to Machines When Eating Out

6 years ago

Advice to restaurant owners, invest in humans first, tablets and automation second.

Tech

Grubhub’s Earnings Provide Insight Into the Future of Its Eat24 Business

7 years ago

Grubhub is taking a measured approach to integrating Eat24 into its system. Given the scale and scope of both companies, slow and steady is probably the best approach.

Tech

You Can Now Order and Pay for Delivery With Amazon’s App

7 years ago

Amazon's restaurant business is just getting started, but by aligning its technology with existing companies in the space, it is poised to go (very) big.

Marketing

TripAdvisor Debuts Paid Search Listings to Help Restaurants Lure Patrons

7 years ago

TripAdvisor is smart to leverage the rising popularity of travelers finding and booking the best restaurants via online platforms. Still, when it comes to focusing on paid advertising versus user reviews, owners should be pragmatic.

Strategy

Fast Food Is Beating Fast Casual on Mobile and Social Media

7 years ago

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Marketing

The $30 Billion Chinese Restaurant Review, Delivery and Booking Site That Just Got Bigger

7 years ago

Cheaper labor, densely populated cities, and a giant body of consumers that live on mobile devices is a dream scenario for any restaurant delivery, discovery, or booking service.

Strategy

San Francisco’s Souvla Announces Smart Delivery-Only Pop-Up in New York

7 years ago

This is a perfect, tech-savvy move by Souvla to introduce New Yorkers to its much-loved menu offerings. I'll always have that hometown San Francisco pride, but I'm pulling for a proper NYC location of my favorite fast-casual spot.

Tech

6 Takeaways from the 2017 TechTable Summit

7 years ago

With increasing agreement, restaurants and technologists understand that technology continues to fundamentally change the dining experience from start to finish. What's less clear is the exact path to success.

People

Reserve’s COO Hire Signals Its Focus on Growth in a Competitive Market

7 years ago

I'm a fan of companies with a strong focus, especially in a crowded market. Reserve's challenge of scaling quickly while maintaining the personal feel of a human concierge is a big one, but this new hire signals the company's ambitions to continue to grow.

Tech

Facebook Wants You to Use Its App to Order Delivery

7 years ago

We still think that the tech giants are fighting over too small a piece of the pie here.

Tech

Snapchat Adds Reservations Via Third-Party Services

7 years ago

Snapchat recently announced a feature called context cards, which are attached to images on Snapchat and provides additional context.

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