Marketing

Marketing

The $30 Billion Chinese Restaurant Review, Delivery and Booking Site That Just Got Bigger

2 days ago

Cheaper labor, densely populated cities, and a giant body of consumers that live on mobile devices is a dream scenario for any restaurant delivery, discovery, or booking service.

Marketing

The Culinary Institute Wants to Teach Students About Instagramming Food

2 weeks ago

Professional food styling and food photography are different than Insta-snaps, and the revered CIA will teach the former. They're not acquiescing to Instagram just yet, but don't be surprised when schools head that direction.

Chains

McDonald’s Dropped Its Olympic Sponsorship Before Things Got Really Expensive

3 weeks ago

McDonald's was smart. The changing nature of how we watch television and big events means that we need to change how we think about advertising.

Marketing

China’s Largest Restaurant Review and Delivery Service Close to $3 Billion Funding Round

3 weeks ago

It’s one thing to be valued at $3 billion, but a $3 billion round is giant by any stretch, and could cause other well-funded startups playing in this space to have to better prove their worth.

Strategy

The Battle for Diner Loyalty Begins with Reservations

4 weeks ago

There’s no winning idea or secret sauce as reservations providers compete for diner loyalty, but the major players take vastly different approaches to the issue.

Chains

How Food Psychology Affects Restaurants Large and Small

2 months ago

Restaurant menus aren't random, they're carefully crafted and chosen with more in mind than taste alone — especially when it comes to chains.

Chains

Restaurant Jobs Are Increasing, Why Is That Bad?

2 months ago

Independents

NYC’s Restaurant Week Is Getting a Cheetos-Themed Pop-Up

2 months ago

I know it's just a marketing stunt but I still have lots of questions.

Marketing

OpenTable Expands to Amsterdam with 100 Restaurants

2 months ago

OpenTable's focus on the international market includes reservations, but the company seems to be pushing restaurant discovery even harder.

Marketing

The Not-So-Quiet Power of a Good Restaurant Website

3 months ago

It's easy to overlook the importance of a well-designed and useful website in an age of social media hype, but a restaurant's website is the one true place the business has total control of the message.

Independents

Phish Taps Philadelphia Donut Store for its “Baker’s Dozen” Residency at Madison Square Garden

3 months ago

Have to say, I'm a sucker for a good creative food partnership.

Chains

McDonald’s Adds a Sweet Afternoon Menu to Capture the Snacking Crowd

3 months ago

Given all the work McDonald's has done to distance itself from foods dubbed unhealthy, introducing calorie-laden afternoon snacks seems off-message. Whatever it takes to keep the drive-thru full, I guess?