Marketing

Chains

How Food Psychology Affects Restaurants Large and Small

1 year ago

Restaurant menus aren't random, they're carefully crafted and chosen with more in mind than taste alone — especially when it comes to chains.

Chains

Restaurant Jobs Are Increasing, Why Is That Bad?

1 year ago

Food

NYC’s Restaurant Week Is Getting a Cheetos-Themed Pop-Up

1 year ago

I know it's just a marketing stunt but I still have lots of questions.

Marketing

OpenTable Expands to Amsterdam with 100 Restaurants

1 year ago

OpenTable's focus on the international market includes reservations, but the company seems to be pushing restaurant discovery even harder.

Marketing

The Not-So-Quiet Power of a Good Restaurant Website

1 year ago

It's easy to overlook the importance of a well-designed and useful website in an age of social media hype, but a restaurant's website is the one true place the business has total control of the message.

Food

Phish Taps Philadelphia Donut Store for its “Baker’s Dozen” Residency at Madison Square Garden

1 year ago

Have to say, I'm a sucker for a good creative food partnership.

Chains

McDonald’s Adds a Sweet Afternoon Menu to Capture the Snacking Crowd

1 year ago

Given all the work McDonald's has done to distance itself from foods dubbed unhealthy, introducing calorie-laden afternoon snacks seems off-message. Whatever it takes to keep the drive-thru full, I guess?

Food

Poke Bowls Are the Hottest Ticket in Delivery Right Now

1 year ago

It's hard to say exactly what causes a food trend to take off, but poke bowls are having an undeniable moment right now.

Marketing

Chipotle Taps Wu-Tang Clan for Marketing Buzz After Safety Scare

1 year ago

I mean... sure. Why not?

Chains

Restaurants Know They Don’t Market Enough, Survey Finds

1 year ago

A focus on restaurant marketing can take a business to the next level, but according to this survey, most restaurants don't have the time — though they wish they did. One solution: building paid tools for restaurants to take best advantage of your platform in the least time possible.

Marketing

Tock CEO Nick Kokonas Says He Can Prove Many Restaurants Are Overpaying OpenTable

1 year ago

The Tock CEO's disdain for OpenTable isn't secret, but it seems he now has empirical evidence to back up what he's been saying for years.

Chains

Changing Consumer Tastes Alter the Premise of Fast Food

1 year ago

In an age of technology and get-it-now, it seems counterintuitive that fast food would slow down service, but that’s what’s happening as the industry adopts fresh ingredients and made-to-order meals.