Marketing

Marketing

100,000 Instagram Followers Gets You Free Sushi in Milan

26 mins ago

On one hand, this is ridiculous and we'd never want to eat here. On the other, it saves them all the trouble of saying "no" to most of the many, many faux influencers preying on restaurants for freebies.

Independents

Interview: A Restaurant Brand Creator on How to Keep People Coming Back

2 weeks ago

Building a strong, lasting community among diners will drive much greater customer loyalty than making an appearance on a top-10 list.

Marketing

Michelin Reveals Its UK Restaurant Picks for 2019

2 weeks ago

While we continue to be tired by both Michelin and 50 Best, the former's strategy for rolling out new winners throughout the year is one that constantly keeps it in the news and does the marketing job it's done so well for so long.

Independents

Salt Bae’s Miami Steakhouse Feeds a Dictator, Then Feels the Heat

4 weeks ago

One of these men is a populism-fueled egomaniac running a thinly stretched empire. The other is the President of Venezuela.

Marketing

Olive Garden Is Upping Its Unlimited Pasta Pass to 365 Days

2 months ago

Getting the pass is the challenge for consumers, but getting the huge marketing value off of this is an easy win for Olive Garden.

Marketing

Michelin’s New Singapore Guide Absent Any Three-Star Winners

3 months ago

Singapore is another example of a market where the dining scene is too vibrant to be accurately captured by Michelin's restrictive rubric.

Marketing

The World’s 50 Best Restaurants Winners for 2018

4 months ago

Some shifts and surprising snubs are deflecting attention from the same handful of restaurants that shuffled positions amongst the top slots.

Marketing

What to Expect from the World’s 50 Best Restaurants, 2018 Edition

4 months ago

We hope to see some much needed diversity on the list this year.

Marketing

Michelin Guides Head Quits to Join Jumeirah Hotel Group

4 months ago

This is a great opportunity for Michelin to rethink how it creates, packages, and promotes its ratings acround the world.

Marketing

Nice Viral Restaurant Hit, Now Where’s the Money?

4 months ago

Instagram-powered visual marketing seems to be a necessary tool for food businesses. However, the lack of exact metrics and instruments to gauge its ROI makes it a trickier undertaking than it looks on camera.

Marketing

World’s 50 Best Has a List of London Favorites Before Big Global Reveal

4 months ago

We are impressed by how World's 50 Best uses partnerships and deals to roll out multiple lists of winners around the world both leading up to and after its big annual reveal.

Marketing

Growing a Restaurant Business From a Trailer to the Grocery Aisle

5 months ago

Picnik's growth tells a larger story of how small restaurant entrepreneurs are growing enterprise businesses leveraging community-based wellness trends and social media.