Marketing

Marketing

Ahead of IPO, Postmates Ups Marketing Efforts in Key Urban Markets

1 month ago

Postmates has always done well in densely-populated, urban markets — just look at its logo. This new campaign, focused on delivery as a way of life in cities, is a smart way to capture diners' attention immediately.

Marketing

Uber Eats Gets Bang For Its Advertising Buck During the NCAA Tournament

2 months ago

Uber Eats' commercials were hard to miss during the NCAA tournament. I'm sure Subway and McDonald's did not mind the free advertising either.

Marketing

NCAA Tourney Overtime Was Worth $1 Million to Buffalo Wild Wings

2 months ago

Buffalo Wild Wings likely also profited from more people staying at its restaurants during overtime, too. Double win.

Marketing

Papa John’s Hires a New CMO

2 months ago

Papa John's has its CMO. It will be interesting to see how the industry vet attempts to turn the company's fortunes around.

Independents

Instagram-Friendly Dim Sum Keeps Customers Coming Back

2 months ago

It's not every day a chef or restaurateur gets to describe a menu item as providing "a hilarious puking effect."

Marketing

McDonald’s Spent $48 Million to Push Bacon in February

2 months ago

It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.

Marketing

Top Restaurant Marketers Q&A: Tock’s Nick Kokonas

2 months ago

Give Nick Kokonas access to a Medium account and a nice glass of wine tonight, and he'll give you nationwide brand awareness tomorrow.

Marketing

How Effective Are Calorie Counts on Restaurant Menus?

2 months ago

Menu design makes all the difference when analyzing whether or not calorie counts affect purchasing decisions.

Marketing

The Vegan Sausage Roll That Became a Social Media Sensation

2 months ago

Another example of the commen-sense yet rarely practiced concept that people are happy to eat meat-free menu items as long as they taste good.

Marketing

Visit California Partners With Michelin Ahead of New Statewide Restaurant Guide

3 months ago

The new California statewide Michelin Guide may be a nod to the state's culinary interests. But it could also be the result of a smart play by Visit California, a tourism organization, in the style of Singapore, Thailand, and other destinations who have partnered with the Guides.

Marketing

Top Restaurant Marketers Q&A: KFC’s Andrea Zahumensky

3 months ago

Andrea Zahumensky's "uncomfortable" marketing approach is exactly what KFC needed.

Marketing

Top Restaurant Marketers Q&A: Pei Wei’s Brandon Solano

3 months ago

Pei Wei CMO Brandon Solano purports that his marketing cred has earned him the right to wear what he wants and say what he pleases. He’s right.