Marketing

Independents

Instagram-Friendly Dim Sum Keeps Customers Coming Back

1 week ago

It's not every day a chef or restaurateur gets to describe a menu item as providing "a hilarious puking effect."

Marketing

McDonald’s Spent $48 Million to Push Bacon in February

1 week ago

It's that time of year — sports continue to reign supreme as chain restaurants' preferred destination for airing TV spots, with some exceptions.

Marketing

Top Restaurant Marketers Q&A: Tock’s Nick Kokonas

2 weeks ago

Give Nick Kokonas access to a Medium account and a nice glass of wine tonight, and he'll give you nationwide brand awareness tomorrow.

Marketing

How Effective Are Calorie Counts on Restaurant Menus?

2 weeks ago

Menu design makes all the difference when analyzing whether or not calorie counts affect purchasing decisions.

Marketing

The Vegan Sausage Roll That Became a Social Media Sensation

2 weeks ago

Another example of the commen-sense yet rarely practiced concept that people are happy to eat meat-free menu items as long as they taste good.

Marketing

Visit California Partners With Michelin Ahead of New Statewide Restaurant Guide

3 weeks ago

The new California statewide Michelin Guide may be a nod to the state's culinary interests. But it could also be the result of a smart play by Visit California, a tourism organization, in the style of Singapore, Thailand, and other destinations who have partnered with the Guides.

Marketing

Top Restaurant Marketers Q&A: KFC’s Andrea Zahumensky

3 weeks ago

Andrea Zahumensky's "uncomfortable" marketing approach is exactly what KFC needed.

Marketing

Top Restaurant Marketers Q&A: Pei Wei’s Brandon Solano

4 weeks ago

Pei Wei CMO Brandon Solano purports that his marketing cred has earned him the right to wear what he wants and say what he pleases. He’s right.

Independents

The 20-Seat Restaurant That Was Just Named World’s Best

4 weeks ago

Can Wolfgat's distance and scarcity protect it from bucket list diners? Gosh we hope so.

Marketing

There’s Another Restaurant Awards Show on the Way

1 month ago

The cheeky categories and promises to be different (no doubt learned the hard way by the World's 50 Best founder) actually make this awards show sound fun.

Marketing

Restaurant Megatrends 2019: Google’s Domination of Local Discovery Is Almost Complete

2 months ago

The evolution of Google’s Search and Maps products from web-centric to IRL have made searching, booking, and navigating to restaurants a seamless experience and handed Google the lion's share of local discovery.

Marketing

4 Lessons From Landmark Restaurants

3 months ago

Old-school establishments might not have the same veneer as recent buzzy venues, but their longevity alone can teach valuable lessons that can help beyond the fickleness of trends.