Marketing

Marketing

There’s Another Restaurant Awards Show on the Way

2 days ago

The cheeky categories and promises to be different (no doubt learned the hard way by the World's 50 Best founder) actually make this awards show sound fun.

Marketing

Restaurant Megatrends 2019: Google’s Domination of Local Discovery Is Almost Complete

3 weeks ago

The evolution of Google’s Search and Maps products from web-centric to IRL have made searching, booking, and navigating to restaurants a seamless experience and handed Google the lion's share of local discovery.

Marketing

4 Lessons From Landmark Restaurants

2 months ago

Old-school establishments might not have the same veneer as recent buzzy venues, but their longevity alone can teach valuable lessons that can help beyond the fickleness of trends.

Food

11 Moments That Mattered for the Restaurant Industry in 2018

2 months ago

From mergers to leadership changes to loss, 2018 was filled with news that kept us on our toes. Here are the stories that had the biggest impact.

Marketing

TripAdvisor Ranks the Top Restaurant Chains in the U.S.

2 months ago

A ranking of top restaurant chains is nice, but what's even better? The accompanying marketing boost that TripAdvisor gets for its fast-growing business unit: restaurants and experiences.

Marketing

McDonald’s Spent Over $52 Million on TV Advertising in November 2018

3 months ago

Football means food advertising this time of year and the networks that have it get the advertising dollars.

Chains

Chipotle’s ‘For Real’ Marketing Campaign Needs to Grab Attention

3 months ago

Chipotle has to ensure that its "For Real" marketing campaign hits hard, and edible holiday windows are one way to get there.

Marketing

Bay Area Makes Three-Star Additions to New Michelin Guide

3 months ago

Good for wine country and the nearby San Francisco restaurants, too. But if you want to talk about California's best restaurants, you need to head south to Los Angeles.

Chains

Domino’s Uses Cyber Monday Discounts to Push Online Orders

3 months ago

The company is betting late-night pizza and brand new 4K TVs go hand-in-hand.

Marketing

Thailand’s Restaurants Fail to Get Three Stars in Michelin Guide Update

3 months ago

Considering the history, the snubs are to be expected here. One bright spot is that Michelin is also rolling out guides to cuisines now (Cantonese cuisine being the first announced), which may help chip away at the brand's traditional patronizing views of non-French and non-Japanese cuisine.

Marketing

Yelp’s Local Advertising Model Flattens

3 months ago

To recap, Yelp didn't add as many new customers, and it also lost out on some local ad revenue. But the online advertiser promises to work out the kinks of its new business model in 2019.

Marketing

Michelin Releases Its New York City Bib Gourmand List

4 months ago

The Bib Gourmand list always does a better job of representing how a city cooks now than its fancier, big brother list that focuses on the stars.