Marketing

Marketing

McDonald’s Spent Over $52 Million on TV Advertising in November 2018

2 weeks ago

Football means food advertising this time of year and the networks that have it get the advertising dollars.

Chains

Chipotle’s ‘For Real’ Marketing Campaign Needs to Grab Attention

2 weeks ago

Chipotle has to ensure that its "For Real" marketing campaign hits hard, and edible holiday windows are one way to get there.

Marketing

Bay Area Makes Three-Star Additions to New Michelin Guide

2 weeks ago

Good for wine country and the nearby San Francisco restaurants, too. But if you want to talk about California's best restaurants, you need to head south to Los Angeles.

Chains

Domino’s Uses Cyber Monday Discounts to Push Online Orders

3 weeks ago

The company is betting late-night pizza and brand new 4K TVs go hand-in-hand.

Marketing

Thailand’s Restaurants Fail to Get Three Stars in Michelin Guide Update

1 month ago

Considering the history, the snubs are to be expected here. One bright spot is that Michelin is also rolling out guides to cuisines now (Cantonese cuisine being the first announced), which may help chip away at the brand's traditional patronizing views of non-French and non-Japanese cuisine.

Marketing

Yelp’s Local Advertising Model Flattens

1 month ago

To recap, Yelp didn't add as many new customers, and it also lost out on some local ad revenue. But the online advertiser promises to work out the kinks of its new business model in 2019.

Marketing

Michelin Releases Its New York City Bib Gourmand List

2 months ago

The Bib Gourmand list always does a better job of representing how a city cooks now than its fancier, big brother list that focuses on the stars.

Marketing

100,000 Instagram Followers Gets You Free Sushi in Milan

2 months ago

On one hand, this is ridiculous and we'd never want to eat here. On the other, it saves them all the trouble of saying "no" to most of the many, many faux influencers preying on restaurants for freebies.

Independents

Interview: A Restaurant Brand Creator on How to Keep People Coming Back

2 months ago

Building a strong, lasting community among diners will drive much greater customer loyalty than making an appearance on a top-10 list.

Marketing

Michelin Reveals Its UK Restaurant Picks for 2019

3 months ago

While we continue to be tired by both Michelin and 50 Best, the former's strategy for rolling out new winners throughout the year is one that constantly keeps it in the news and does the marketing job it's done so well for so long.

Independents

Salt Bae’s Miami Steakhouse Feeds a Dictator, Then Feels the Heat

3 months ago

One of these men is a populism-fueled egomaniac running a thinly stretched empire. The other is the President of Venezuela.

Marketing

Olive Garden Is Upping Its Unlimited Pasta Pass to 365 Days

4 months ago

Getting the pass is the challenge for consumers, but getting the huge marketing value off of this is an easy win for Olive Garden.