Tech

Strategy

Fast Food Is Beating Fast Casual on Mobile and Social Media

8 hours ago

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Marketing

The $30 Billion Chinese Restaurant Review, Delivery and Booking Site That Just Got Bigger

4 days ago

Cheaper labor, densely populated cities, and a giant body of consumers that live on mobile devices is a dream scenario for any restaurant delivery, discovery, or booking service.

Strategy

San Francisco’s Souvla Announces Smart Delivery-Only Pop-Up in New York

5 days ago

This is a perfect, tech-savvy move by Souvla to introduce New Yorkers to its much-loved menu offerings. I'll always have that hometown San Francisco pride, but I'm pulling for a proper NYC location of my favorite fast-casual spot.

Tech

6 Takeaways from the 2017 TechTable Summit

5 days ago

With increasing agreement, restaurants and technologists understand that technology continues to fundamentally change the dining experience from start to finish. What's less clear is the exact path to success.

People

Reserve’s COO Hire Signals Its Focus on Growth in a Competitive Market

1 week ago

I'm a fan of companies with a strong focus, especially in a crowded market. Reserve's challenge of scaling quickly while maintaining the personal feel of a human concierge is a big one, but this new hire signals the company's ambitions to continue to grow.

Tech

Facebook Wants You to Use Its App to Order Delivery

1 week ago

We still think that the tech giants are fighting over too small a piece of the pie here.

Tech

Snapchat Adds Reservations Via Third-Party Services

2 weeks ago

Snapchat recently announced a feature called context cards, which are attached to images on Snapchat and provides additional context.

Strategy

Inside Yelp’s Approach to Working with Restaurants

2 weeks ago

In a competition for high-quality restaurant partners, Yelp has the advantage of leveraging a company's success on its platform of highly searchable user-generated ratings and reviews.

Chains

Shake Shack to Add Touch Screens and Cashless Payments at Newest NYC Location

3 weeks ago

Long lines are part of the Shake Shack experience, but don't exactly project hospitality. Ironically, touch screens may be the solution to a frustrating problem.

People

Danny Meyer on Instagram, Postmates and Why Everyone Just Wants a Nice Meal

4 weeks ago

Restaurateur Danny Meyer's take on the past, present, and future of the restaurant industry begins with genuine, traditional, face-to-face hospitality.

Tech

The New Restaurant Reservations Landscape

4 weeks ago

A reservation isn’t just a reservation anymore. Welcome to the customized, curated future.

Strategy

The Battle for Diner Loyalty Begins with Reservations

4 weeks ago

There’s no winning idea or secret sauce as reservations providers compete for diner loyalty, but the major players take vastly different approaches to the issue.